A loading page isn't just a necessary evil; it's a valuable opportunity to delight your visitors. While your website content loads, use this fleeting moment to highlight your brand personality and build anticipation for the journey ahead. A well-designed loading page can upgrade user perception, reducing perceived wait times and nurturing a favorab

Customer Effort Score (CES) is a metric the amount of effort customers expend when communicating with your organization. It seeks to gauge how stressful or effortless it is for customers to access information. A low CES score suggests that your customers find it straightforward and simple to interact with your brand. Conversely, a unfavorable CES s